Warren Heath used to be a race engineer for the Subaru World Rally Team when they used to rule the roost in the WRC back in the '90s.

More latterly, Warren now owns and runs a boutique automotive engineering workshop. His team specialise in Aston Martin classics and WRC-related cars, particularly Subaru derivatives.

Warren asked me to bring life to the workshop through a brand that gave meaning, defined a purpose and offered a visual evolution.

Results and impact:

• Effective use of my investigative brand workshop to guide the rebrand and take the client on a structured and methodical brand journey;

• Defining a brand where previously, there was only a person;

• An ongoing initiative to establish Warren as a personality and influencer through online video content.

Aktar Islam is the owner and culinary 'big brain' behind two-starred Indian fine-dining restaurant, Opheem. 

The idea behind 'Kush' is to demonstrate India — a continent of cuisines. Some eaten by emperors. Some eaten standing up, on the street, from a paper plate. All on the same menu as equals.

The first 'Kush' is now open in Clifton, Bristol with more planned, up and down the country, to elevate the thinking on what the 'local curry house' can deliver.

Particularly pleased with the identity here. Totally handmade from more than 20 candidate street art components sourced from… well… my sources must remain a closely guarded secret. But safe to say not a single prompt was typed in the making of this brand. 

People think fostering is someone else’s problem and becoming a foster carer is a prolonged journey. This campaign makes fostering an urgent and personal problem. 

Insight tells that this type of messaging is a powerful catalyst for action – to the right people.

With up-to-date stats about the fostering crisis in their region, we make people feel like they need to take action to help local children – now.

The image of a front door makes no judgement as to what a typical foster child, or carer, looks like – there isn’t one. Anyone could be at the door needing help. Anyone could be behind the door offering that help.

The door is a powerful symbol of hope and every potential carer has a home — with a door. We ask those people to open their doors and let a child in – helping to solve the crisis on their doorstep.

A brand process that sought to simplify and clarify the position of a global business, in multiple territories, with a myriad of products across surfaces, services and systems.

Writing a completely new brand narrative from the ground up. We even dallied with a new name for a while but ultimately decided to stick with the incumbent.

Giving a leading player in the sports surface infrastructure market the permission, and the tools, to go out there and grab that market-leading position by the scruff of the neck and knock the competition out of the ground.

Working in partnership with Threerooms Branding Agency.

Results and impact:

• Getting this previously stuttering rebrand over the line convincing senior leadership, internal teams and an incumbent brand agency to buy into a unifying theme.

• The year following the rebrand was the company's most successful ever across a number of key metrics.

A delicate brand adjustment for this national charity supporting people in rural areas to set up and run a wide range of businesses in community ownership.

The centrepiece of the identity system is a new name and logotype. Following a workshopping session, it became apparent that the outgoing name – Plunkett Foundation – sent out the wrong messages. 

Making the subtle change to Plunkett UK means the organisation isn’t stymied by preconceived ideas around what a ‘foundation’ actually is and does.

Results and impact:

• Another project driven by my investigative brand workshop process, getting multiple stakeholders on board with the new direction;

• Although the adjustment appears subtle, it removed decades of obstructive brand clutter enabling the organisation to move forward with renewed purpose and confidence.

The Plough is a neighbourhood gem of a pub situated at the end of Harborne High Street, Birmingham, with a reputation for a relaxed dining experience, great food and an even greater atmosphere. 

The guys who run The Plough initially had the idea of an Airstream caravan serving Cuban sandwiches 'to die for' to hungry festival-goers and summer party animals. Thus, Deathrow Sandwich was born. Parental advisory. Explicit flavour.

Everything is made in-house. Quality matters. Choose the filling. Pick a side. Order some dip. Tell your mates. 

Following a run of successful Deathrow Sandwich installations at the venerable Attic Brew Co. taprooms in the Jewellery Quarter and Stirchley, it was decided to make the partnership a full-time deal. And so, the Deathrow brand was expanded and Deathrow Pizza became a thing. 

Starting at Attic's JQ-based Barrel Store site and most recently firing up the oven in the OG Stirchley venue. Your pizza, your way. No topping is taboo.

Both brands lean unashamedly into humour, bold type and brashly applied 'emergency' red.  Nothing like Mama used to make.

A Sky AdSmart TV campaign for Coop Pharmacy to announce the launch of the newly deregulated 50mg Viagra pill from Pfizer. Marketed under the name Viagra Connect.

The centrepiece of the campaign was a 30-second TV spot expanding on the idea that everyone has a pet name for their ‘old chap’ – and we had a lot of fun coming up with suggestions.

A series of perky gentlemen and couples confess their own terms of affection suggesting that, no matter what you call it, you can now feel good about it. 

Here, we have two brands that couldn’t be further apart, brought together in a charmingly British way. Viagra Connect is all about confidence and feeling good about yourself. 

Coupled with a trusted brand like Coop Pharmacy only reinforces to that confidence. Now, I know what you are going to say but look at the date. We were so far ahead of the bigger budgeted competition on this it's not even funny.

But plagiarism is the sincerest form of flattery, as they say, so I shall just rise above it. 

Shot by BTV. And yes, of course, there's a bloopers reel.

Devised to resonate with defined
core audiences through positive messaging and delivering against the vehicle’s key communications pillars of space, tech, attainability and experience.

Still revered by many as a manufacturer of classic British two-seater sports cars like the BGT and the Midget, MG Motor UK is now under Chinese ownership and is fast-forwarding toward being an all-electric vehicle manufacturer.

Buying an electric car is a balancing act between what you want, what you need and, especially in uncertain times, what you can afford. 

For the majority of drivers, when choosing an electric car,
there’s always a compromise. We’d all like state-of-the-art tech, safety features, space and style but we can’t all afford the price tag.

Results and impact:

• We were encouraged to use a pan-European execution which it was clear just wouldn't resonate with a UK audience. We worked hard and fast to offer the more Blighty-centric solution you see here;

• In 2023, The MG4 EV was the second best-selling electric vehicle in the UK, with over 20,000 sales; 

• For the year 2024, MG had a record start, with the MG4 continuing to be a top seller. 

The agency Christmas card. The last thing on anyone's to-do list and always tabled to creative departments as 'a chance to float your boat'.

Spare me. The outcome here came out of a pretty desperate suggestion toward the end of a brainstorming session that had just about reached its sell-by date. "Why don't we just turn the agency into a pub?" So we did. 

For two weeks in December 2016, creative agency, Superdream's now defunct UK office transformed into a public house, with a lounge and a bar, to celebrate the festive period. 

Being rechristened ‘The Sup & Dream’ Bromgrove's newest hostelry featured its own festive brew, made in partnership with a local brewer, the 'Fairy Ale of New York'. The revelry was then extended for a further week with a 'Save Our Local' campaign. 

Results and impact:

• This hair-brained idea helped the agency onto Creativepool’s list of the best agency Christmas cards of 2016 and won Gold for ‘Best item of self-promotion’ at the 2017 Cream Awards.

• It also extended the 'Merry Christmas from Superdream' narrative way beyond the usual 'open-smile-forget' format that befalls most initiatives of this type.

• I was particularly pleased that this was a piece of work that pretty much everyone in the agency got involved with, in some way or another. 

Firstly, the third and final iteration of a campaign was initially put together prior to my time as Creative Director at M3.agency.  Tasked with extending its lifespan, inspiration came unexpectedly from a voice artist on Voices.com.  

His animal-themed impressions presented a fresh take on the concept, revitalising the spot with an unexpected charm.

Then, a campaign based on an idea that had been rattling around the agency for some time, without ever making it past internal gatekeepers.

Loosely inspired by the 'Jumanji' movie series, we developed a 'storybook' concept with a poetic script that told the tale of the Park and the 'Wild Times At Every Turn' that lay in wait for visitors.