Embedded Files
12 pieces of work max. All killer, no filler.
Well, I guess you'll be the judge of that.
Here's an excerpt from an interview I did for a recruiter discussing how a creative's portfolio should be put together:
"Your book should show your talent, your personality and your idiosyncrasies. It should be like your autobiography as a creative, really.
You don’t want to be going on forever with 20 or 30 projects. 12 fantastic pieces of work, maximum.
Between 8 and 12, as long as you absolutely know those pieces of work inside out, you can sell the **** out of them and they are your absolute best work.
You want to be passionate about them and to be able to tell a story about each piece."
'Practice what you preach', as they say. Prefer a quickie? View the Lookbook.
*BRAND* ‘In pursuit of the ultimate sports car’ for HEATH.
*BRAND* ‘In pursuit of the ultimate sports car’ for HEATH.
Finding a path and a purpose for this boutique automotive engineering workshop.
*BRAND* Adventures in gastronomy with Office of Omar.
*BRAND* Adventures in gastronomy with Office of Omar.
Brand projects in the restaurant sector in collaboration with this small branding studio.
*VARIOUS* A collection of other moments of inspiration.
*VARIOUS* A collection of other moments of inspiration.
I suppose it's a bit like 'Goal of the Month' on Match of The Day. Just don't expect me to pick a winner. I can't handle that kind of pressure ;)
*CAMPAIGN* Giving back with the BPA.
*CAMPAIGN* Giving back with the BPA.
Creative opportunities with this Birmingham-based networking group for media, marketing and advertising.
*BRAND* ‘Go further’ for Develop Consulting.
*BRAND* ‘Go further’ for Develop Consulting.
Giving this company a new confidence in their marketplace through a definition of purpose.
‘The AOP Awards’ for the Association of Photographers.
‘The AOP Awards’ for the Association of Photographers.
Rebranding the Association of Photographers' awards scheme which consisted of four separate components.
*BRAND* ‘Powering more play’ for SIS Pitches.
*BRAND* ‘Powering more play’ for SIS Pitches.
A brand process that sought to simplify and clarify the position of a global business, in multiple territories, with a myriad of products.
*BRAND* ‘Heart+Soul in every role’ for Pitch Consultants.
*BRAND* ‘Heart+Soul in every role’ for Pitch Consultants.
Suitably rebranding this independent recruiter that had worked hard to nurture a reputation for integrity and trust.
*CAMPAIGN* ‘The Sup & Dream Public House’ for Superdream.
*CAMPAIGN* ‘The Sup & Dream Public House’ for Superdream.
Oh no, not the dreaded agency Christmas card brief. Idea: "Why don't we just turn the agency into a pub?"
*CAMPAIGN* ‘Say NO to compromise’ for the The MG4 EV by MG Motor UK.
*CAMPAIGN* ‘Say NO to compromise’ for the The MG4 EV by MG Motor UK.
A national marketing campaign devised to launch the MG4 EV into the UK's ultra-competitive sub-compact electric car market.
*BRAND* ‘Supporting rural community-owned businesses’ for Plunkett UK.
*BRAND* ‘Supporting rural community-owned businesses’ for Plunkett UK.
A delicate brand adjustment for this national charity which supports people in rural areas to set up and run a wide range of businesses in community ownership.
*BRAND* ‘Every business dream comes with business reality’ for Own Your Numbers.
*BRAND* ‘Every business dream comes with business reality’ for Own Your Numbers.
Branding a 'financial scorecard' digital product aimed at CEOs and owners of fledgling businesses.
Page updated
Google Sites
Report abuse