Steve Price. Creative Director, etc.
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*NEW WORK* Rebranding boutique automotive engineering workshop, HEATH.
Warren Heath is a friend of mine. He's an automotive race engineer and used to work for the Subaru World Rally Team when they used to rule the roost in the WRC back in the '90s. Warren now owns and runs a boutique automotive engineering workshop. He asked me to bring life to the workshop through a brand that gave meaning, defined purpose and offered a visual evolution.
Revealing true purpose and clear direction.
Hello. My name is Steve Price. I am an independent creative director — based in Birmingham, England, UK — with over three and a half decades of experience in design, advertising and marketing.
In work mode, my motivation is to reveal true purpose and clear direction for responsible organisations.
Helping them to discover their truth through effective brand strategies and compelling marketing campaigns.
Processing swathes of reference to spot common themes, cut to the chase and let that which does not matter simply fade away.
I am hands-on and often doing graphic design, art direction, copywriting, making, brand building and leadership.
Open Source Creative.
It struck me recently how much perfectly serviceable work I’ve done over the years that has ended up on the ‘cutting room floor’. With the problem solved, what of those unused ideas that didn’t make the cut? I am going to release some of this work as ‘open source’. Do with as you wish. Take and use wholesale, adapt and repurpose, or use as inspiration. Free for non-profits, but there is a catch for profit-making endeavours.
My skillset.
Creative:
Brand strategy development
Copywriting
Graphic design & art direction
Concept development & exploration
Creative direction & campaign leadership
Workshop facilitation
Identifying & articulating core brand purpose
Communication & interpersonal:
Client rapport building
Charismatic and persuasive presentation
Board-level communication
Empathic leadership
Collaborative team engagement
Stakeholder management
Analytical & insight:
Pattern recognition & theme identification
Strategic thinking & purpose clarification
Competitive analysis & brand positioning
Brief & reference processing
Audience & organisational insight gathering
Professional & business:
Business development & pitching
Sole trader & business ownership experience
Over 35 years of design, advertising & marketing industry expertise
Adaptability in resource-constrained environments
Strong work ethic & diligence
People say the nicest things.
My lookbook.
Can't be bothered to sift through the portfolio section? I get it. Attention spans aren't what they were.
Here's an 'edited highlights' of the stuff I like best. Although by the time I've published the page, I'll probably have changed my mind. Creatives, eh?
From big brands to one-man bands.
This is isn't my first rodeo. Over the years I've worked with brands of all shapes and sizes. Including these.
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