*VARIOUS* Selected other projects.
I'm not a huge fan of portfolios going on forever. So, here's a neatly packaged selection of 'significant other' highlights that I think are worthy of note from down the years.
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An online campaign for narrowboat holiday operator, ABC Boat Hire. The company name clearly conforming to the now defunct 'telephone directory' performance model. I was really pleased with myself for spotting that ABC could stand for 'Adventures By Canal'. Filmed in and around the Worcestershire and Wales canal network by those lovely people at BTV.
Another foray into the world of foster care, with another agency and another client. Unsurprisingly, the search for foster carers is still in crisis-mode. But with the pressure of the pandemic added in, the situation had become even more serious. The pandemic meant we could not film actual carers for this online film. So we had to think of another way to represent the crisis without talking to the people at the sharp end. Shot by BTV, for M3.Agency, at a bathroom in Shropshire.
The third and final version of this campaign was created during my time as Creative Director at M3. Tasked with extending its lifespan, inspiration came unexpectedly from a voice artist on Voices.com. His animal-themed impressions brought a fresh, unexpected twist—revitalising the spot with charm and originality.
A regional TV campaign for the popular Worcestershire-located West Midlands Safari Park. Created during my year as Creative Director at M3, this was a realisation of an idea that had been rattling around the agency for some time. Clearly inspired by the 'Jumanji' movie series, we developed a 'storybook' concept with a poetry script that told the tale of the Park and the 'Wild Times At Every Turn' that lay in wait for visitors.
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