*BRAND* ‘Powering more play’ for SIS Pitches.

A brand process that sought to simplify and clarify the position of a global business, in multiple territories, with a myriad of products across surfaces, services and systems.

Writing a completely new brand narrative from the ground up. We even dallied with a new name for a while but ultimately decided to stick with the incumbent.

Giving a leading player in the sports surface infrastructure market the permission, and the tools, to go out there and grab that market-leading position by the scruff of the neck and knock the competition out of the ground.

Working in partnership with Threerooms Branding Agency.

Results and impact:

• Getting this previously stuttering rebrand over the line convincing senior leadership, internal teams and an incumbent brand agency to buy into a unifying theme.

• The year following the rebrand was the company's most successful ever across a number of key metrics.