A while back, it struck me how much perfectly serviceable work I’ve done over the years has ended up on the ‘cutting room floor’.
Embedded Files
With the problem solved, what of those unused ideas that didn’t make the cut?
I am releasing some of this work, on an irregular and sporadic basis, as ‘open source’. Free-to-all, to do with as you wish. Take and use wholesale, adapt and repurpose, or use as inspiration. With the following caveats:
If you do decide to use any element of the work I offer up as open source, please do let me know so that I can keep a record: steve@iamsteve.uk;
If you are a charity, social enterprise or not-for-profit organisation, the work is free to use with the above proviso;
If you are a for-profit organisation, using the work for private gain, please consider making a voluntary donation to Surfers Against Sewage.
Other than that, I hope someone may find these fragments of some benefit.
An art-deco-esque wordmark and icon/avatar derived from recent brand identity work in the luxury tourism space. Inspired by the romance, adventure and optimism of the golden age of travel, with a distinctly modern application.
A discarded logo mark, much to my dismay, derived from the compass point graphics found on period nautical maps. Simple, bold and nicely balanced, with an obvious sense of direction, movement and adventure. Ideal for a sportswear, athleisure, outdoor or activity brand.
A design fragment from an unused visual brand concept for a restaurant scheme. A geometric take on the classic paisley pattern, with plenty of scope to crop, repeat, recolour and generally mess about with. Could work nicely across food, hospitality, packaging or interiors.
Introducing Strata Base. A future-forward display font inspired by spending far too much of my childhood watching sci-fi. Angular, geometric and deliberately a little bit space-age. Available in TrueType and WOFF. In space, no-one can hear you kern.
A sandwich illustration for those who like their meat nice and juicy. Bold, graphic and deliberately uncomplicated. Could find a home on packaging, menus, signage, merchandise or the wall of your favourite sandwich shop. Nuff said.
A series of unused logotype concepts exploring the idea of layers and levels. Simple geometric forms with enough ambiguity to take in a few different directions. Potentially useful for anything involving structure, stages, progression, building or growth.
A custom pixel font originally created for a logotype project, then expanded into a base character set. Unashamedly digital, with more than a hint of early computer graphics about it. Use it for a wordmark, headline, graphic or whatever else takes your fancy.
A simple identity idea built around an initial ‘P’ and a single leaf. Originally developed for another purpose, but generic enough to find a completely different home. Perhaps something botanical, environmental, sustainable, horticultural or just beginning with P.
A collection of identity concepts originally considered for a not-for-profit organisation. Built around ideas of togetherness, community and rural life, using simple graphic forms that could readily be adapted or repurposed for another organisation with similar values.
A discarded logo idea originally considered for an architectural practice. A simple geometric mark with an obvious connection to buildings, space and structure, but enough abstraction to travel elsewhere. Architecture, property, construction or something entirely unrelated.
A suite of unused logo ideas originally developed for a consulting business. Different graphic routes exploring broadly similar themes of impact, growth and progress. Take one wholesale, pull it apart, change it beyond recognition or simply use it as a starting point.
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