Making marques.
Of course, branding is much, much more than a logotype. But a memorable and distinctive logotype is quite often the jewel in the branding crown. Standing out from the competition and planting a seed in the hearts and minds of the potential customer.
Here are some of my favourite brand marques of those I've made over recent times.
Inspired Modern Brass Dectet. Raising the roof and moving the soul in equal measure.
Apollo Pilates is about health and wellness as well as getting you fit and strong.
An independent private practice located in the delightfully named Stansted Mountfitchet.
Clarify is made up out of letters from the name of independent PR professional, Claire Fry. Which is nice.
A UK manufacturer of durable soft goods for the conscious golfer.
Getting under the skin of organisations to find out what makes them tick.
The last word in things between two pieces of bread.
The Deathrow guys knew they were on to a good thing.
Death On A Stick Surf Club. For people who should know better.
IV infusions for health and wellness.
Helping companies to sell more of whatever it is they make or do.
In pursuit of the ultimate sports car.
Person-centred supported living services that empower individuals to lead fulfilling lives.
Passing on the craft of Crochet with kits, patterns and inspiration.
Bringing fine dining standards to the 'local curry house' across the country
A creative and experiential bakery. With rules.
A 'financial scorecard' digital product aimed at CEOs and owners of fledgling businesses.
Focused on the long-term win for all, investing prudently for future prosperity.
A boutique recruiter with a reputation for integrity and trust.
Supporting people in rural areas to set up and run a wide range of businesses in community ownership.
The local authority for the six towns of this central England borough.
Support service charity for any adult that is at risk of, or facing homelessness in Birmingham.
Superior quality pitches from grassroots clubs to elite sports teams and tournaments.
Architect-led homes from perfect plans to flawless finish.
A historically significant cooking pot factory reimagined as three town houses.
A RIBA-chartered practice established by my mate Volker Götz.
Tailor-made business coaching for start-ups, scale-ups and SMEs.
An award-winning content creation agency in Birmingham.
Enabling trading desks to manage higher trade volumes with greater accuracy and efficiency.
I'm not sure if this ever saw the light of day, but I still really, really like it.
Really pleased with the tagline on this one. Personal brand for an independent marketing professional.