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For well over a decade now, my brand strategy and delivery work has been shaped by a collaborative workshop approach, building a substantive record of real-world observations.
This body of work spans a broad spectrum of industry sectors including professional services, engineering, manufacturing, automotive, education, charity and not-for-profit. Mostly within specialist, delivery-led organisations at different stages of growth. That accumulated perspective underpins Brand Forensics (ai).
Brand Forensics (ai) is a thinking tool that looks at an organisation from the outside and tells the truth about how it comes across. It looks only at publicly available material — such as websites, open social channels, freely accessible reviews and non-paywalled media coverage — and reads that evidence against patterns I've identified through my work that tend to repeat in similar organisations.
It focuses on evidence, not chatter.
It doesn’t invent strategy or tell brands what they should be. Instead, it shows whether the brand persona seen externally is genuinely supported by what the organisation is actually proving through its actions.
Brand Forensics (ai) delivers three distinct outputs:
The Outside View
The Outside View
A short, outside observation of how your organisation is currently presented and likely to be perceived, based on publicly available material and informed by experience.
FREE
FREE
Standard Diagnostic
Standard Diagnostic
A detailed body of evidence explaining what observed publicly available material is really saying about your organisation and its activities.
£750
£750
Expanded Diagnostic
Expanded Diagnostic
Added perspective on patterns detected in evidence gathered from observed publicly available material and whether the truth of your organisation and its activities is effectively represented in reality.
£1,250
£1,250
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