*CAMPAIGN* ‘The Sup & Dream Public House’ for Superdream.

The agency Christmas card. The last thing on anyone's to-do list and always tabled to creative departments as 'a chance to float your boat'.

Spare me. The outcome here came out of a pretty desperate suggestion toward the end of a brainstorming session that had just about reached its sell-by date. "Why don't we just turn the agency into a pub?" So we did. 

For two weeks in December 2016, creative agency, Superdream's now defunct UK office transformed into a public house, with a lounge and a bar, to celebrate the festive period. The revelry was then extended for a further week with a 'Save Our Local' campaign. 

Being rechristened ‘The Sup & Dream’ with its own festive brew, the 'Fairy Ale of New York', pub quizzes and Christmas lectures, this hair-brained idea helped the agency onto Creativepool’s list of the best agency Christmas cards of 2016 and won Gold for ‘Best item of self-promotion’ at the 2017 Cream Awards.

It also extended the 'Merry Christmas from Superdream' narrative way beyond the usual 'open-smile-forget' format that befalls most initiatives of this type.

I was particularly pleased that this was a piece of work that pretty much everyone in the agency got involved with, in some way or another.