*VARIOUS* A collection of other moments of inspiration.
I suppose it's a bit like 'Goal of the Month' on Match of The Day. Just don't expect me to pick a winner. I can't handle that kind of pressure ;)
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An online campaign for narrowboat holiday operator, ABC Boat Hire. The company name clearly conforming to the now defunct 'telephone directory' performance model. I was really pleased with myself for spotting that ABC could stand for 'Adventures By Canal'. Filmed in and around the Worcestershire and Wales canal network by those lovely people at BTV.
Another foray into the world of foster care, with another agency and another client. Unsurprisingly, the search for foster carers is still in crisis-mode. But with the pressure of the pandemic added in, the situation had become even more serious. The pandemic meant we could not film actual carers for this online film. So we had to think of another way to represent the crisis without talking to the people at the sharp end. Shot by BTV, for M3.Agency, at a bathroom in Shropshire.
A cheeky Sky AdSmart TV campaign for Coop Pharmacy launched Viagra Connect, Pfizer’s over-the-counter 50mg Viagra. A playful 30-second spot featured Brits sharing pet names for their “old chap,” blending humour with confidence. Coop’s trusted image made the message charmingly British. Shot by BTV—with a bloopers reel, naturally.
The third and final version of this campaign was created during my time as Creative Director at M3. Tasked with extending its lifespan, inspiration came unexpectedly from a voice artist on Voices.com. His animal-themed impressions brought a fresh, unexpected twist—revitalising the spot with charm and originality.
A regional TV campaign for the popular Worcestershire-located West Midlands Safari Park. Created during my year as Creative Director at M3, this was a realisation of an idea that had been rattling around the agency for some time. Clearly inspired by the 'Jumanji' movie series, we developed a 'storybook' concept with a poetry script that told the tale of the Park and the 'Wild Times At Every Turn' that lay in wait for visitors.
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