‘Say NO to compromise’ for the The MG4 EV by MG Motor UK.
A national marketing campaign devised to launch the MG4 EV into the UK's ultra-competitive sub-compact electric car market.
A national marketing campaign devised to launch the MG4 EV into the UK's ultra-competitive sub-compact electric car market.
Devised to resonate with defined core audiences through positive messaging and delivering against the vehicle’s key communications pillars of SPACE, TECHNOLOGY, ATTAINABILITY and EXPERIENCE.
Still revered by many as a manufacturer of classic British two-seater sports cars like the BGT and the Midget, MG Motor UK is now under Chinese ownership and is fast-forwarding toward being an all-electric vehicle manufacturer.
Buying an electric car is a balancing act between what you want, what you need and, especially in uncertain times, what you can afford. For the majority of drivers, when choosing an electric car, there’s always a compromise. We’d all like state-of-the-art tech, safety features, space and style but we can’t all afford the price tag.
The MG4 EV is an electric car that says YES to having it all. YES to space, comfort and connectivity, YES to an impressive mileage range and a big fat YES to being affordable.
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