*BRAND* ‘Say hello to potential’ for Trading Apps.
A refreshed brand for a tech company operating in a niche part of the financial trading industry.
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Another instance of a company wanting to appear refreshed and reinvigorated but wary of the upheaval of radical change.
I set about a redesign that evolved the Trading Apps brand rather than revolutionising it.
For the new logo, I took a diamond-shaped grid element from the outgoing identity and reimagined this as a multi-coloured icon that suggested the many-faceted areas that the company operates in
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