*BRAND* Rebrand for Sandwell Metropolitan Borough Council.
I drove the rebrand for this public sector behemoth way back in 2003. Multiple departments in various locations across the borough with endless applications.
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Effective internal communications is essential in an sprawling organisation like this. Keeping the many hundreds of employees at several locations informed of Council goings-on was previously done via a mix of poorly produced leaflets and brochures with little to no consistency.
From start to finish, the whole process took over a year in the end. With a three month period in the middle where we had to pretend it wasn't happening so as not to upset anyone during local elections.
Once a route was decided upon by the marketing team, I had to pitch it in to several key departments - one of which being the department that made road signs and vehicle liveries. I've never presented to so many people wearing hi-viz either before or since.
My family and I live on the outskirts of the borough and I can confirm that there's an inherently satisfying feeling attached to having something you've designed being emblazoned on your wheelie bin.
"What do those squares mean then?", I hear you say. This little video must have saved many hours in explanation time as I pitched the concept to department after department.
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