*BRAND* ‘200 years of innovation’ for Rothley.

Rothley, based in Wolverhampton, is one of the oldest metalworking companies in the UK and a leading suppliers of DIY, builders’ products and decorative hardware components.

Working with boutique branding agency, Office of Omar, we devised this new house style for the company that doubled down on heritage while presenting a new, contemporary brand image that would resonate with key 'young professional' DIY enthusiast market sectors.

I'm particularly pleased with the icon set here. A simple visual descriptor for each product range.