*BRAND* Own Your Numbers.
Interesting project this. It all started with me posting a sweary rant on LinkedIn at the start of all that COVID nonsense about people panic-buying bog roll.
I got a message back from a fella named Ciaran O’Donnell who operates as a ‘plug-in’ finance director for start-ups and early-stage companies who can't yet stretch to a full-time senior bean-counter. He invited me to collaborate on launching his new finance product, Own Your Numbers. My frank post struck a chord.
To be clear, I wouldn’t advocate expletive-laden LinkedIn content as an effective new business strategy. I was just frustrated.
Kudos to Matt Greg and Nick Moffat.
Own Your Numbers is aimed at CEOs and owners of fledgling businesses. The product is a financial scorecard that helps keep track of how well your company is running money-wise and offers remedies on how to run it more effectively. Interested parties can discover an indicative ‘Flash Score’ for free at ownyournumbers.com by answering 20 simple questions, with no data required.
The visual centrepiece of Own Your Numbers is ‘The Donut’. Which is a progress ring that, at a glance, displays the health of your business finances, of you as a CEO and of you personally.
COVID was a world of shit (here I go again) but this project was a direct result of it. I made some great connections through it and tech enabled the team’s far-flung locations to matter not one jot.
