*BRAND* Association of Photographers. The AOP Awards 2009.
This is still one of my favourite projects well over a decade on. The brief was to rebrand the Association of Photographers' awards scheme which consisted of four separate components - Photographers, Assistants, Students and Open.
I devised an umbrella brand system which could stand alone but also splinter off into these component parts. The resulting group of marks feature a graphic centrepiece formed from abstract depictions of the individual scheme initials, P, A, O and S. The pertaining 'initial' highlighted in the case of each relevant component.
The AOP Photographers Awards were the showpiece event. A very highly respected accolade for professional photographers culminating in a glittering ceremony at Sadlers Wells and a gorgeous annual of the selected works. Kudos to boutique printers Gavin Martin for the end product.
I love the launch ad. This kind of brutal, graphic simplicity is just what turns me on.
Call for entries press advertising.
Get ready for the glittering prizes.
Fabric cover, foil blocking, embossing. All that old skool goodness.
The book. A collection of the very best images of the year.
